Indulge in the allure of luxury resort deals – a world of exclusive experiences awaits. From serene beachfront villas to majestic mountain retreats, these curated packages offer more than just accommodation; they provide access to unparalleled amenities, personalized services, and unforgettable moments. This exploration delves into the diverse landscape of luxury resort deals, examining their defining characteristics, target audiences, and the factors influencing their pricing and marketing.
We will uncover the various types of deals available, highlighting the unique features and benefits each offers. We’ll also examine the key platforms where these deals are found, comparing their strengths and weaknesses for both consumers and resort operators. Finally, we’ll consider future trends in the luxury travel market and their impact on the ever-evolving world of luxury resort deals.
Defining “Luxury Resort Deals”
Luxury resort deals represent a unique category within the travel industry, offering upscale accommodations and experiences at a discounted price or with enhanced inclusions compared to standard rates. These deals cater to a discerning clientele seeking a high-end vacation without necessarily paying the full, often exorbitant, price. The definition encompasses not only the price point but also the quality of amenities, services, and overall experience.The defining characteristic of a luxury resort deal is the balance between value and exclusivity.
While offering a reduced cost or added benefits, the deal still maintains the core elements of a luxury experience, such as exceptional service, high-quality accommodations, and access to premium amenities. This distinguishes it from standard resort packages, which may offer discounts but compromise on the overall quality or exclusivity of the experience.
Types of Luxury Resort Deals
Luxury resort deals vary significantly in their structure and offerings. Understanding these variations is crucial for travelers seeking the perfect fit for their needs and budget. Deals can be categorized based on duration, included amenities, and the level of exclusivity.
- Short-Stay Deals: These often focus on weekend getaways or short mid-week escapes, offering a taste of luxury at a more accessible price point. For example, a luxury resort might offer a discounted rate for a two-night stay during the off-season, including a complimentary spa treatment.
- Extended-Stay Deals: Designed for longer vacations, these packages often include significant discounts or added benefits for stays of a week or more. An example would be a seven-night stay at a beachfront resort with daily breakfast, a private dinner, and access to exclusive resort activities.
- All-Inclusive Deals: These packages bundle accommodation, meals, drinks, and activities into a single price, eliminating the need for additional spending during the stay. A luxury all-inclusive deal might feature gourmet dining options, premium alcoholic beverages, and access to private pools and beaches.
- Exclusive Deals: These are often limited-time offers or are available only to specific groups of customers (e.g., members of a loyalty program). They might include unique experiences such as private yacht tours or exclusive access to VIP events. For instance, a resort might offer a limited-time deal including a private chef experience and a helicopter tour for a select number of guests.
Key Characteristics Distinguishing Luxury Resort Deals from Standard Packages
Several key factors differentiate luxury resort deals from standard resort packages. These differences are crucial in determining the value and overall experience offered.
- Accommodation Quality: Luxury deals involve superior accommodations, such as spacious suites, private balconies with ocean views, and high-end furnishings. Standard packages might offer smaller rooms with basic amenities.
- Amenities and Services: Luxury deals include access to premium amenities, such as spas, gourmet restaurants, private beaches, and concierge services. Standard packages might offer limited or basic amenities.
- Level of Personalization: Luxury deals often provide a higher level of personalized service, such as dedicated butlers or personal concierges. Standard packages typically offer less personalized service.
- Exclusivity and Access: Luxury deals may offer access to exclusive areas or events within the resort, providing a more private and luxurious experience. Standard packages do not usually offer such exclusive access.
Target Audience for Luxury Resort Deals
Luxury resort deals appeal to a diverse range of individuals and families, each with unique motivations and preferences. Understanding these distinct groups is crucial for effectively marketing and tailoring offerings to maximize appeal and conversion. This analysis will delve into the primary demographic and psychographic profiles of those most interested in these exclusive travel opportunities.Identifying the specific characteristics of our target audience allows for precise targeting of marketing efforts, ensuring that promotional messages resonate with the desires and needs of potential customers.
This targeted approach maximizes the return on investment for marketing campaigns and leads to higher conversion rates.
Demographic Groups Interested in Luxury Resort Deals
Several key demographic groups consistently demonstrate a strong interest in luxury resort deals. These include high-net-worth individuals (HNWIs), affluent families, and successful professionals seeking high-end relaxation and experiences. These groups share a common thread: a disposable income that allows them to consider luxury travel options, but they also differ in their specific travel motivations and preferences.
Psychographic Profiles of Luxury Travelers
Understanding the psychographics of our target audience is as crucial as understanding their demographics. Psychographics explore the motivations, values, lifestyles, and attitudes that influence purchasing decisions. This section will examine the key psychographic profiles of luxury resort deal seekers.
Marketing Personas for Luxury Resort Deal Seekers
To further refine our understanding, we can create detailed marketing personas representing each key segment. These personas encapsulate the needs, pain points, and aspirations of each group, informing marketing strategies.
Persona 1: The Affluent Family
Demographics
High-income families with children, typically aged 35-55.
Psychographics
Value quality family time, seek memorable experiences, prioritize convenience and safety, appreciate curated activities for children and adults.
Needs
Spacious accommodations, family-friendly amenities (kids’ clubs, pools), convenient airport transfers, and a range of activities suitable for all ages.
Pain Points
Finding suitable accommodations for the entire family, managing childcare during excursions, high costs of family travel.
Aspirations
Creating lasting family memories, enjoying quality time together in a luxurious setting, and experiencing new cultures. Example: A family of four celebrating a milestone anniversary with a luxurious all-inclusive Caribbean resort stay, complete with kids’ club activities and private beach access.
Persona 2: The High-Net-Worth Individual (HNWI)
Demographics
Individuals aged 45-65 with significant disposable income, often entrepreneurs or executives.
Psychographics
Value exclusivity, personalized service, seek rejuvenation and relaxation, appreciate unique and authentic experiences.
Needs
Privacy, personalized concierge services, high-end amenities (spas, gourmet dining), opportunities for self-improvement or exploration.
Pain Points
Lack of time, difficulty finding truly unique experiences, concerns about security and privacy.
Aspirations
Rejuvenation, escape from the stresses of daily life, experiencing unique cultural immersion, and expanding their personal horizons. Example: A successful entrepreneur booking a private villa in Bali for a solo retreat focused on yoga and meditation, with personalized wellness programs and dedicated staff.
Persona 3: The Successful Professional
Demographics
Individuals aged 30-45, high-earning professionals in various fields.
Psychographics
Value efficiency, convenience, seek relaxation and reward, appreciate sophisticated and stylish environments.
Needs
Comfortable and stylish accommodations, efficient check-in/check-out processes, access to business facilities (Wi-Fi, meeting rooms), opportunities for networking or professional development.
Pain Points
Balancing work and leisure, managing travel logistics, finding time for relaxation.
Aspirations
Rewarding themselves for professional achievements, experiencing a change of scenery, and maintaining a healthy work-life balance. Example: A lawyer booking a weekend getaway to a luxury resort near a major city, utilizing the resort’s business center during the day and enjoying spa treatments and fine dining in the evenings.
Types of Luxury Resort Deals Offered
Luxury resort deals offer a diverse range of options catering to various preferences and budgets. Understanding the different types available is crucial for selecting the perfect getaway that aligns with your needs and expectations. These deals often incorporate a combination of accommodation, dining, spa services, and exclusive activities, creating a truly unforgettable experience.
The following table categorizes different types of luxury resort deals, highlighting their key features, target audiences, and example price ranges. Note that price ranges are illustrative and can vary significantly based on factors such as the resort’s location, seasonality, and specific inclusions.
Luxury Resort Deal Categories
| Deal Type | Key Features | Target Audience Segment | Example Price Range |
|---|---|---|---|
| Romantic Getaway Package | Luxury accommodations, couples massage, private dinner, champagne, romantic amenities (e.g., rose petals, chocolates). | Couples seeking a romantic escape | $1,500 – $5,000 per couple (3-night stay) |
| Family Fun Package | Family suite or connecting rooms, kids’ club access, complimentary meals for children, family-friendly activities (e.g., pool time, beach games), childcare services. | Families with children | $2,000 – $8,000 per family (5-night stay) |
| Wellness Retreat Package | Spa treatments (e.g., massages, facials), healthy dining options, fitness classes (yoga, Pilates), wellness workshops, access to a spa and fitness center. | Individuals or groups seeking relaxation and rejuvenation | $1,000 – $4,000 per person (4-night stay) |
| Adventure & Exploration Package | Guided excursions (e.g., hiking, snorkeling, scuba diving), access to adventure activities (e.g., zip-lining, kayaking), specialized equipment rental, expert guides. | Adventure seekers and active travelers | $1,800 – $6,000 per person (5-night stay) |
| All-Inclusive Luxury Package | Luxury accommodations, all meals and beverages (including premium options), access to resort amenities (e.g., pools, beaches, fitness center), select activities and excursions. | Travelers seeking convenience and a hassle-free experience | $3,000 – $10,000 per person (7-night stay) |
For instance, a Romantic Getaway Package might include a luxurious ocean-view suite, a couples massage at the resort spa, a private candlelit dinner on the beach with a personal chef, and a bottle of champagne upon arrival. A Family Fun Package, conversely, would focus on amenities like a spacious suite with connecting rooms, access to a supervised kids’ club, complimentary children’s meals, and family-oriented activities such as beachside games or a dedicated kids’ pool.
The Wellness Retreat Package would prioritize spa treatments, healthy cuisine, and fitness classes, providing a tranquil environment for relaxation and rejuvenation. An Adventure & Exploration Package might encompass guided hikes through nearby rainforests, snorkeling trips to vibrant coral reefs, or thrilling zip-lining adventures through the jungle canopy. Finally, the All-Inclusive Luxury Package offers ultimate convenience by encompassing all meals, drinks, and many resort activities within a single, comprehensive price.
Comparing these deals reveals distinct advantages and disadvantages. All-inclusive packages offer unmatched convenience but may lack flexibility in choosing specific activities or dining options. Specialized packages, such as the Romantic Getaway or Wellness Retreat, provide a highly curated experience but might be less cost-effective if you don’t utilize all included services. The best choice depends entirely on individual preferences and travel style.
Platforms Offering Luxury Resort Deals
Securing the perfect luxury resort getaway often involves navigating various platforms offering enticing deals. Understanding the strengths and weaknesses of each platform is crucial for both discerning travelers and resort operators aiming to maximize their reach and occupancy. This section examines prominent online and offline channels used to advertise luxury resort deals, analyzing their benefits and drawbacks for both consumers and businesses.
Luxury resort deals are advertised across a diverse range of platforms, each catering to different segments of the market and offering unique advantages and disadvantages. These platforms can be broadly categorized as online and offline, each presenting distinct opportunities and challenges for both consumers and resort operators.
Online Platforms Offering Luxury Resort Deals
Online platforms dominate the luxury travel market, providing unparalleled reach and convenience. These platforms leverage sophisticated algorithms and user data to personalize offers and target specific demographics. However, competition is fierce, requiring resorts to employ effective digital marketing strategies to stand out. Consumers benefit from the vast selection and competitive pricing, but must navigate the complexities of online booking and potential hidden fees.
| Platform Name | User Base | Strengths | Weaknesses |
|---|---|---|---|
| Luxury Travel Concierge Websites (e.g., Virtuoso, American Express Fine Hotels & Resorts) | High-net-worth individuals, discerning travelers seeking personalized service | Exclusive deals, personalized service, curated experiences, access to premium properties | Higher prices compared to other platforms, limited selection compared to broader booking sites. |
| Online Travel Agencies (OTAs) (e.g., Expedia, Booking.com) | Broad range of travelers, from budget-conscious to luxury seekers | Wide selection of properties, competitive pricing, user-friendly interfaces, convenient booking process | Potential for hidden fees, less personalized service, increased competition for visibility |
| Direct Booking through Resort Websites | Loyal customers, travelers seeking direct communication with the resort | Best rates guaranteed, direct communication with the resort, access to exclusive amenities | Lower visibility compared to OTAs, limited reach, reliance on effective marketing |
| Membership Programs (e.g., Marriott Bonvoy, Hilton Honors) | Frequent travelers, loyalty program members | Points accumulation, exclusive benefits, potential for upgrades and complimentary amenities | Limited selection to participating properties, requirement for membership, potential for less flexibility |
Offline Platforms Offering Luxury Resort Deals
Offline channels still play a significant role, particularly for high-end clientele who value personalized service and bespoke experiences. These channels often involve direct relationships with travel agents or concierge services.
While online platforms offer broad reach, offline channels retain their importance for high-value clientele who prioritize personalized service. These channels often involve collaborations with luxury travel agencies or private concierge services.
Factors Influencing the Pricing of Luxury Resort Deals
The price of a luxury resort deal is a complex interplay of several factors, each contributing significantly to the final cost. Understanding these factors allows discerning travelers to better appreciate the value proposition of a specific offer and make informed choices. These factors are not static; they fluctuate, creating dynamic pricing strategies employed by resorts and deal providers.Several key elements determine the price of luxury resort deals.
These include, but are not limited to, seasonal variations, the resort’s location and reputation, the included amenities and services, and the overall level of demand.
Seasonality
Peak seasons, typically coinciding with favorable weather conditions and school holidays, command higher prices. For example, a Caribbean resort will see significantly increased rates during the winter months when northern hemisphere residents seek warmer climates. Conversely, the off-season often presents opportunities for substantial discounts. This seasonal fluctuation directly impacts the overall cost of the deal, offering a dynamic pricing model that rewards travelers who are flexible with their travel dates.
Location
The geographic location of a resort significantly influences its pricing. Resorts in highly desirable locations, such as those with pristine beaches, iconic landmarks, or renowned ski slopes, will generally command higher prices than those in less sought-after areas. A resort in the Maldives, known for its unparalleled beauty, will naturally be priced higher than a comparable resort in a less exclusive location.
The prestige and exclusivity associated with certain locations directly translate to higher prices for accommodation and associated services.
Amenities and Services
The range and quality of amenities and services offered greatly impact pricing. A resort boasting multiple restaurants, private beaches, extensive spa facilities, and personalized butler service will inevitably command a higher price than a resort with more limited amenities. The inclusion of extras such as complimentary airport transfers, daily breakfast, or access to exclusive events all contribute to the overall cost.
The value proposition, therefore, is directly linked to the richness and exclusivity of the services provided.
Demand
The level of demand for a particular resort or deal heavily influences pricing. High demand, driven by factors such as positive reviews, favorable media coverage, or special events, often leads to increased prices. Conversely, lower demand may result in discounted deals to attract guests. This dynamic relationship between supply and demand is a fundamental principle of pricing in the hospitality industry.
For example, a resort hosting a major celebrity event will likely see a significant surge in prices due to heightened demand.
Fluctuating Market Conditions
External factors, such as economic downturns, currency fluctuations, and global events, can impact pricing strategies. During economic uncertainty, resorts may offer more competitive pricing to attract guests. Conversely, periods of economic growth may allow for higher prices. Currency fluctuations can also impact the cost of a luxury resort deal, particularly for international travelers. A strengthening dollar, for example, might make a resort in Europe more affordable for American tourists.
Similarly, geopolitical events can affect travel patterns and, consequently, pricing strategies.
Marketing and Promotion of Luxury Resort Deals
Marketing luxury resort deals requires a sophisticated approach that resonates with the discerning tastes and high expectations of the target audience. Success hinges on crafting a compelling narrative that highlights exclusivity, exceptional experiences, and unparalleled value. This involves strategic use of multiple channels and a consistent brand voice that emphasizes luxury and personalized service.Effective marketing strategies for luxury resort deals focus on building desire and creating a sense of exclusivity.
This is achieved through carefully curated content, targeted advertising, and strategic partnerships.
Effective Marketing Strategies
High-end clientele respond best to personalized experiences and exclusive offers. Therefore, email marketing campaigns featuring bespoke itineraries, early-bird discounts, or VIP access to resort amenities are highly effective. Furthermore, leveraging influencer marketing with travel bloggers or luxury lifestyle personalities can significantly enhance brand awareness and reach a wider, affluent audience. Print advertising in high-end travel magazines and newspapers remains relevant, especially for reaching older demographics who appreciate tangible media.
Finally, search engine optimization () and paid search advertising on platforms like Google Ads are crucial for online visibility. These strategies must be tailored to appeal to the specific preferences and lifestyle of the target demographic.
Examples of Successful Marketing Campaigns
The Four Seasons Hotels and Resorts consistently employs sophisticated marketing strategies. Their campaigns often focus on showcasing the unique experiences offered at each property, emphasizing personalized service and luxurious amenities. For example, a campaign might highlight a private chef experience at a beachfront villa, emphasizing the exclusivity and personalized attention to detail. This approach fosters a sense of aspirational luxury, directly appealing to the target audience’s desire for unique and memorable experiences.
Another successful example is Aman Resorts, known for its minimalist aesthetic and focus on tranquility. Their marketing materials often feature stunning photography and evocative language, creating a sense of escape and serenity. This approach successfully positions their resorts as havens of peace and rejuvenation, resonating with discerning travelers seeking relaxation and escape. The key elements of these successful campaigns include high-quality visuals, compelling storytelling, and a consistent brand voice that resonates with their target audience’s values and aspirations.
The impact is seen in increased bookings, brand loyalty, and a stronger market position.
Sample Marketing Plan
This sample marketing plan Artikels strategies for a hypothetical luxury resort in the Maldives.
Target Audience:
High-net-worth individuals, couples seeking romantic getaways, families seeking luxurious family vacations.
Marketing Objectives:
Increase website traffic by 25%, generate 15% more leads, and achieve a 10% increase in bookings within six months.
Marketing Strategies:
- Targeted Digital Advertising: Utilize platforms like Google Ads and social media advertising (Instagram, Facebook) to reach potential customers based on demographics, interests, and online behavior. The advertisements will feature high-quality images and videos showcasing the resort’s amenities and unique experiences.
- Influencer Marketing: Partner with luxury travel influencers to create sponsored content showcasing the resort and its offerings. This includes blog posts, Instagram posts, and videos.
- Email Marketing: Develop a targeted email marketing campaign to nurture leads and promote special offers. This includes personalized emails based on user preferences and browsing history.
- Public Relations: Secure media coverage in luxury travel publications and websites to increase brand awareness and credibility.
- Partnerships: Collaborate with luxury travel agencies and concierge services to reach a wider audience.
Budget Allocation:
A detailed budget will be allocated across each marketing channel based on projected ROI and effectiveness.
Measurement and Evaluation: Key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and booking numbers will be monitored and analyzed regularly to assess the effectiveness of the marketing campaigns and make necessary adjustments.
Customer Experience and Reviews of Luxury Resort Deals
Customer experience is paramount in the luxury travel sector, significantly influencing the perception and success of luxury resort deals. Positive experiences translate directly into repeat bookings, positive word-of-mouth referrals, and strong online reviews, all vital for sustained profitability. Conversely, negative experiences can severely damage a resort’s reputation and impact future sales. Understanding and actively managing customer experience is therefore crucial for resorts offering luxury deals.The impact of customer reviews on future bookings is undeniable.
Online platforms like TripAdvisor, Expedia, and Booking.com heavily influence travel decisions. Potential guests often rely on these reviews to gauge the quality of a resort and the overall experience offered by a particular deal. A single negative review can deter potential customers, while an accumulation of positive feedback builds trust and confidence.
Positive and Negative Customer Review Examples and Their Impact
Positive reviews frequently highlight exceptional service, luxurious amenities, stunning locations, and memorable experiences. For example, a review might praise the personalized service of the staff, the exquisite cuisine, or the breathtaking views from the private balcony. Such positive feedback creates a compelling narrative, attracting potential guests seeking a similar experience. Conversely, negative reviews often cite issues such as poor service, subpar amenities, cleanliness problems, or unresponsive staff.
A review mentioning a delayed check-in, a malfunctioning air conditioner in a suite, or unresponsive staff during a complaint can significantly impact booking rates. The cumulative effect of several negative reviews can lead to a decline in bookings, impacting revenue and the resort’s overall reputation.
Leveraging Customer Feedback for Improvement
Resorts can proactively leverage customer feedback to enhance their offerings and marketing strategies. This involves actively monitoring online reviews, responding to both positive and negative comments, and using the feedback to identify areas for improvement. For example, consistently negative feedback regarding slow room service might indicate a need for additional staff or process optimization. Positive reviews mentioning specific staff members can be used to recognize and reward exceptional employees, reinforcing positive service culture.
Analyzing reviews for recurring themes allows resorts to address systematic issues, improve services, and tailor their marketing to highlight strengths and address weaknesses. By actively engaging with customer feedback, luxury resorts can refine their offerings, improve customer satisfaction, and ultimately enhance their brand reputation and profitability.
Future Trends in Luxury Resort Deals
The luxury travel market is in constant evolution, driven by shifting consumer preferences, technological advancements, and global events. Understanding these emerging trends is crucial for luxury resorts to adapt and thrive, impacting the nature and availability of future resort deals. This section will explore key trends and their implications for the pricing, offerings, and marketing of luxury resort packages.
Several factors are reshaping the landscape of luxury travel, leading to both opportunities and challenges for the luxury resort industry. The increasing demand for personalized experiences, the rise of sustainable and responsible travel, and the integration of technology are all key drivers of change.
Experiential Luxury and Personalized Packages
The focus is shifting from simply offering opulent accommodations to crafting bespoke experiences that cater to individual preferences. Luxury travelers are increasingly seeking unique and immersive experiences, such as private chef dinners, exclusive access to cultural events, or personalized wellness retreats. This trend will likely lead to more customized resort deals, offering a wider array of add-on services and experiences tailored to specific interests and budgets.
For example, a resort might offer a deal bundling a stay with private yoga sessions, a guided hike through a nearby national park, and a gourmet food tour, catering to the wellness-focused traveler. Another might offer a package combining a stay with tickets to a local opera and a private car service, appealing to a culture-focused guest.
Sustainable and Responsible Luxury
Growing environmental awareness is pushing the luxury travel market towards sustainability. Luxury travelers are increasingly seeking eco-friendly resorts that prioritize environmental protection and social responsibility. This trend presents an opportunity for resorts to offer deals that highlight their sustainable practices, such as carbon-neutral stays or packages that support local communities. For instance, a resort might offer a deal that includes a donation to a local conservation project or a stay in an eco-lodge built with sustainable materials.
This approach not only attracts environmentally conscious travelers but also enhances the resort’s brand image and strengthens its commitment to sustainability.
Technological Integration and Seamless Booking
Technology is transforming the luxury travel experience, from booking and planning to on-site services. Luxury resorts are increasingly leveraging technology to enhance guest experiences, offering seamless online booking platforms, personalized mobile apps, and integrated smart-home technology within their rooms. This will lead to more sophisticated and user-friendly online platforms offering luxury resort deals, enabling travelers to easily compare options, customize packages, and manage their bookings.
The use of AI-powered chatbots for personalized recommendations and instant booking confirmations will further streamline the process, making luxury travel more accessible and convenient.
Predicting the Future of Luxury Resort Deals
The future of luxury resort deals will likely involve a greater emphasis on personalization, sustainability, and technology. Pricing will likely reflect the increasing demand for unique experiences and bespoke services, potentially leading to a wider range of price points to cater to different budgets. However, value-based pricing, where the overall experience justifies a premium cost, will remain a key factor.
Marketing will shift towards targeted digital campaigns and personalized recommendations, leveraging data analytics to understand individual preferences and tailor offers accordingly. We can expect to see more collaborations between luxury resorts and other high-end brands to offer integrated experiences and exclusive packages. For example, a resort might partner with a luxury car manufacturer to offer a deal that includes a complimentary car rental, or with a high-end fashion brand to offer exclusive styling sessions.
Final Review
Securing a luxury resort deal is about more than just finding a bargain; it’s about crafting a truly exceptional travel experience. By understanding the nuances of pricing, the variety of offerings, and the platforms where these deals are advertised, discerning travelers can maximize their investment and create memories that will last a lifetime. The future of luxury resort deals promises even more innovative offerings and personalized experiences, ensuring that the pursuit of an unforgettable escape remains an exciting and rewarding endeavor.
FAQ Resource
What is the best time of year to find luxury resort deals?
Shoulder seasons (spring and fall) often offer the best balance of pleasant weather and lower prices compared to peak seasons.
How can I ensure I’m getting a genuine luxury resort deal?
Research the resort thoroughly, check independent reviews, and book through reputable travel agencies or directly with the resort to avoid scams.
Are luxury resort deals typically refundable or changeable?
Refund and change policies vary greatly depending on the resort and the specific deal. Always review the terms and conditions carefully before booking.
What types of payment methods are usually accepted for luxury resort deals?
Most luxury resorts accept major credit cards, debit cards, and sometimes bank transfers. It’s best to check with the resort directly for accepted payment options.
Can I use points or miles from loyalty programs for luxury resort deals?
Many luxury resorts participate in loyalty programs, allowing you to redeem points or miles for stays or discounts. Check with your specific program for details.
